Digital Marketing Specialist 3

Company: Oracle
Location: Rocklin
Posted on: April 6, 2021

Job Description:

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations. Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms. *This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.* *Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.* This is an experienced marketing professional who will help drive the execution of the paid search campaigns on a global scale. This seasoned Paid Search Strategist will report to the Paid Search Manager and should be able to pick up any platform in our arsenal, dig into our vast data to figure out what moves the needle, and design and deploy campaigns that generate results in an already thriving channel with unbelievable lead growth potential. * Oversees and manage the full global paid search while providing strategic insights to develop long and short-term execution plans to drive lead generation * Own landing page optimization and launch ongoing A/B testing for paid search landing pages using Adobe Test and Target * Manage monthly/weekly/daily forecasting and reporting or traffic, spend, ROI, conversion rates, and other performance KPIs * Contribute to forecasts, budgets, and reports to gather learnings from campaigns and initiatives across channels * Comfortable owning lead and revenue targets for the program Requirements: * Bachelor's Degree required. The ideal candidates will have a BA in Marketing, Computer Science, Information Systems, or a related discipline * Minimum 3 years of experience in SEM/PPC or a related position managing performance marketing campaigns; B2b is preferred * Experience working with large keyword volume portfolios is preferred * Analytical, data-driven mindset, and a good overall intuition for numbers and data * B2B/Lead Generation is preferred with an in-depth understanding of online marketing metrics (CPA, CPM, CPC, CPL. MQL, SQL, pipeline) * Agile and experimental, bringing new ideas and moving fast to hit goals * Strong written and verbal communication skills * Experience with advanced bid automation tools such as Marin, Kenshoo, or DoubleClick * Excellent in advanced Excel. You should know how to build a pivot table, IF statements, and vlookup. **Job:** **Marketing* **Organization:** **Oracle* **Title:** *Digital Marketing Specialist 3* **Location:** *TX,Texas-Austin* **Requisition ID:** *210002BC* **Other Locations:** *US-MA,Mass-Burlington, United States, US-NC,North Car-Durham*

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