Marketing and Communication Specialist

Company: William Jessup University (4-year Christian Univer
Location: Rocklin
Posted on: November 25, 2022

Job Description:

*MAJOR PURPOSE: *

Under the direction of the Assistant Director of Enrollment Marketing & Communication, and in partnership with the rest of the Enrollment Marketing team, the Communication Specialist plans, coordinates and implements a comprehensive communication strategy for prospective students and their families with the goal of supporting admissions enrollment goals. Utilizes a marketing automation platform to manage targeted emails and texts and personalized nurturing campaigns. Coordinates with the Marketing department to produce high-quality enrollment marketing assets including social media, print, digital and web. Effectively executes enrollment strategies to ensure prospective students see themselves reflected in communications and effectively invited to campus.

This is a PT, on campus position, some remote work is available.

*ESSENTIAL DUTIES: *

1. Plan, coordinate, and implement high-quality cyclical communication plans to inform students of various events, programs and deadlines. Communicate with prospective students, Jessup staff, faculty, community college counselors, and high school counselors;

2. Develop and implement a communication flow for the admission funnel:

a. Draft influential communication both written, verbal and web based, appealing to the target audience for all stages of the admissions process

b. Manage all mass email and text communications and campaigns utilizing marketing automation software

c. Coordinate with the marketing department to develop and maintain key admissions materials (print, digital and web) for all programs offered, updating key information and incorporating new programs as needed.

d. Coordinate with the marketing department to launch rich campaigns across all media platforms including rich graphics and branded messages to influence students to become excited about Jessup;

e. Create campaigns across Jessup social media platforms such as Instagram and
TikTok for student outreach that creates prospective student connections with
Student Life;

3. In collaboration with recruitment and engagement, proactively determine what audience should be communicated to regarding visits, events, and actively find opportunities to invite them on campus;

4. Manage communications for internal and external events (print, digital, email text, etc.) including analysis of effectiveness.

5. Research cutting edge communication trends and practices as well as the demographics of the college bound student across all modalities;

6. Contributes to a healthy team culture

7. Perform other duties as assigned

*QUALIFICATIONS: *

*EDUCATION/CERTIFICATIONS*
* *Bachelor Degree or equivalent experience preferred.

*REQUIRED KNOWLEDGE/EXPERIENCE*
--- 1-2 years of event planning/coordination/communication experience desired
--- Computer software: Google Apps Suite, Microsoft Office Suite
--- TargetX or Salesforce, and Pardot experience preferred

*SKILLS/ABILITIES*
--- Has a committed relationship with Christ and committed to Jessup
--- Detail oriented
--- Excellent communication skills: written and verbal plus proofreading skills.
--- Ability to connect with the current traditional undergraduate Jessup student population, as well as represent Jessup to prospective students and their families, high school and community college counselors, youth leaders and the community at large.

--- An optimistic attitude; friendly and outgoing personality
--- Willingness and ability to learn new programs
--- Commitment, diligence and punctuality - 'extra mile' attitude
--- Self-initiated work ethic
--- Ability to stay focused regardless of surrounding distractions
--- Demonstrated spirit of humility and high level of emotional intelligence

*WORKING ENVIRONMENT: *
The employee agrees to promote the values and mission of WJU as a private Christ-centered University and live a life consistent with biblical principles. The employee shall conduct himself/herself in a manner consistent with the Community Covenant and Statement of Faith.
Additionally, the employee may play a formative role in the spiritual lives of students in a manner consistent with the Community Covenant and Statement of Faith. This may include leading devotions and/or spiritual formation groups and seeking other opportunities consistent with a biblical spiritual formation role.

Job Type: Part-time

Pay: $20.00 - $21.00 per hour

Benefits:
* 401(k)
* Dental insurance
* Employee assistance program
* Employee discount
* Health insurance
* Health savings account
* Life insurance
* Paid time off
* Tuition reimbursement
* Vision insurance
Schedule:
* 4 hour shift

Work Location: One location%58047475%

Keywords: William Jessup University (4-year Christian Univer, Rocklin , Marketing and Communication Specialist, Other , Rocklin, California